Writing the right press release is of course a difficult task. This is precisely the reason why we come cross thousands of inaccurate, badly edited press releases. Such press releases do not add value to website promotion; rather they have a negative effect. Therefore writing and formatting a press release correctly is an absolute must. The online press release is the most effective way of providing important updates and information in the Internet. If you are launching a new website, you cannot expect all your customers to know about the forthcoming project. A press release is the perfect way to give them this information to your customers and search engines.
1. Use Simple Language
The press release should be easy to understand. The paragraphs should be short and the language crisp. Like any other forms of writing avoid redundancy; rather focus on news. In short, the reader should understand clearly what news/new development you are trying to convey.
2.Call for Action
Like a sales copy a press release should encourage the readers to action. The news written should be interesting and compelling and the reader should feel free to contact you at the number given below the press release.
3.Use SEO Writing: Optimize Your Press Release
Optimization is an important factor to consider when you submit press release. This is where you need professional help. Only a veteran would know how to combine good language with the right keyword density. So hire an expert writer to write the press release.
4. Select the Right Keywords
Decide on the topic you want to write or news you want to convey. Then pick up the right keywords. Remember, the keyword should be very relevant to the subject of the press release. There are different tools which you can use to find out the keywords. However, the wordtracker.com seems to be the best.
5. Use Keywords in Titles
Once you have picked up the keywords, it is time for you to distribute them in the right proportion. Ideally, the key phrase should be placed in the title of the press release. At the same time, they should also appear in the body of the press release. These keywords can be effectively linked to your site.
6. Use Name of the Product Repetitively
The name of the product should be included repeatedly. This will allow your reader to retain the brand name in his/her memory. In fact, while using the name, write the form of name that is more popular. For instance if you are promoting singer Mariah Jones and she is more popularly known as Tojo use that name in your press release. Often, your content will have pronouns. However, it is important that you spell out the name of the product and if possible insert keywords there.
7. Write Relevant News
News is the soul of the press release. So, make sure that your press release has some news to tell. At the same time, the piece should be crafted well so that it retains them interest of the readers.
Where To Submit Your Press Release?
It is important that you distribute the PR in the right popular PR directories. We recommend that you submit your online press release directories that are:
✔ Regularly crawled by major search engines
✔ Syndicated to Media and Press
✔ General and accept PR of any category
✔ Global and not limited to a region
✔ Free to submit
✔ Provide links to website
✔ Have Good Page Rank
✔ SPAM Free
Hello, we are Ice Clear Media, a Creative Social Media and SEO Agency based in London. We help clients to dramatically accelerate online visibility, website traffic and revenue growth through Digital Marketing Strategies. We specialise in SEO, Social Media, Link Building, Mobile Marketing, Traffic Generation, Creative Design and SEO Consultancy and Social Media Consultancy. We are a passionate and extremely creative team; dedicated to inspiration and innovation in Digital Marketing and online.