US PR agency loses biggest account with a single tweet

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LOS ANGELES – Santa Monica-based PR agency Redner Group was sacked this week by its biggest client, video game publisher 2k, after it tweeted that it would punish bad reviews of the game ‘Duke Nukem Forever’ by withholding future releases from reviewers.

The tweet from the @TheRednerGroup account read: “too many went too far with their reviews. We r [sic] reviewing who gets games next time and who doesn’t based on today’s venom.”


The tweet led games publisher 2k to part company with the Redner Group putting the agency’s future into doubt.

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